L’ORÉAL PARIS
ANNOUNCES
RENEÉ RAPP AS
NEWEST GLOBAL
AMBASSADOR
The world’s number one beauty brand announces singer-songwriter and actress Reneé Rapp as its new global ambassador.
Reneé Rapp is emerging as an entirely new Gen-Z pop culture icon. Resilient, fierce, on a journey towards self-confidence, she stands out as a champion of authenticity.
From Broadway to the big screen, Reneé Rapp embodied iconic character Regina George in cult-musical Mean Girls. With success in her acting career came the possibility to pursue her ultimate childhood ambition: becoming a singer. Her debut album Snow Angel was the biggest-selling album by a debut female artist in 2023, cementing Rapp’s reputation as a skilled songwriter with an astounding voice.
Reneé Rapp will first start in the Lumi Le Glow Tint campaign in January 2025. Lumi Le Glow Tint is the new L’Oréal Paris glowy skin tint with lightweight blurring coverage and skin illuminating pearls.
“L’Oréal Paris gives power to women, encouraging self-belief through one bold statement - “I’m worth it”. We are thrilled to collaborate with Reneé Rapp as a new brand ambassador. I was very touched, attending a Reneé’s concert in Paris, to see how much the young people in the room were loving her, supporting her, believing in her honesty and kindness and feeling understood by her. She’s a feminist artist who embodies how to be your authentic self, embrace your choices, and never be dictated to. She told me: “People don’t like women with opinions… and I have a lot of opinions.” Undeniably, she is worth it.”
Delphine Viguier-Hovasse
L’Oréal Paris Global Brand President
“I'm gassed to join L'Oréal Paris alongside incredible women who inspire people to embrace their strength in whatever form that may take. In a time where it's easy to let self-doubt and second guessing take over, be loudly yourself. Be radical, be angry if you need to and be truthful.”
Reneé Rapp